Preface: Much of current Indie music, and Popular Culture,
is an act of self-referentialism, mining the crates and stacks of the past to
create a modern product. Simon Reynolds in his 2011 book gives this phenomenon
a name, Retromania which also serves as the title of the book. This practice,
however, is nothing new to music. In 1963 The Kingsmen released a cover of
Richard Barry’s 1955 “Louie Louie”; the song was a #1 hit for the band and
arguably started the Garage Rock movement. Garage Rock as a genre is dedicated
to a lo-fi recreation of 1950s Rock n’ Roll, Doo-Wop, Soul and Blues. Modern progenitors
of the genre, like Jay Reatard, lean a bit more towards early Punk, which
itself is an offspring of Garage Rock or Proto-Punk.
Popular culture revisiting the past comes in waves; in the
early 00s it was a revitalization of Classic Rock complete with reissues of
classic albums, reunion tours and a slew of new artists, like Wolfmother and
Kings of Leon, who grew up on the staples of Classic Rock radio: Hard, Arena
and Southern Rock. And of course there was the invasion of the The bands, like
The White Stripes and The Walkmen, who mined the annals of Rock n’ Roll and
Garage Rock. Newer acts, like Girls and Wavves, continue this building backwards,
adding Surf Rock to the repertoire; while groups, like Best Coast and Dum Dum
Girls, call to mind girl groups of the 50s and 60s.
This discussion brings us to the present landscape of Indie
music and its fascination with the 80s supported by acts, like Twin Shadow and
Wild Nothing; a decade just 30 years removed, but one that was vastly over
mined earlier in the 00s with the popularity of VH1’s I Love the 80’s and 80’s theme parties becoming a mode du jour. The
internet of course plays a large role in retromania as it allows people to
forgo physical artifacts of the past and easily visit decades gone by digitally
through television and cartoon shows, movies and music. This leads to a growing
number being without a generation as the sign posts of one are absorbed and appropriated
by another. This could lead to a black hole in Popular Culture wherein the
gravity of the past pulls at the edges of the current fabric leading to what
Reynolds views as a “death knell for any originality”.
Twin Shadow’s sophomore album Confess, much like its predecessor Forget, could unarguably have been released in the 80s, sitting
alongside Synthpop forefathers and New Wavers. The bands sole member, George
Lewis Jr., displays a genuineness in his presentation and production, gathering
equal parts of Gary Numan in a dedication to the simplicity of a pop song and
the synthesizer, dance inducing beats via Soft Cell, a deep emotionalism akin
to Depeche Mode and at times the tone of his voice and phrasing is reminiscent
of Morrissey. The finished product, again much like his debut, is a rich ode to
the time period for which Lewis grew up.
Twin Shadow skirts
the idea of a rehash, avoiding the placation with sincerity. Creating a world
in which the good old days for Lewis are the 80s, viewing that decade in the
way that many viewed television’s Happy
Days, a simpler time devoid of modern distractions. Lewis returns to an
idyllic youth pulled from a John Hughes film. This sort of honesty and loyalty
is what distinguishes Lewis as a musician and purveyor of a genre passed. Many
of the songs feel pulled right from the diary and create a close symbiotic
relationship with the listener. He is not simply wearing a costume but instead
fully indulging the nostalgia of the decade of his youth (Lewis was born
sometime in 84 or 83), using his music as a means to saving the past.
Lewis’s self imposed restraints are not limited to the music
and production; Lewis maintains a lyrical focus on young love and heart break
which is bolstered by his wistful crooning. Though simple in construction, the
songs convey the complexity of youthful romance, full of hyperbole and urgency
like “Run My Heart” with the lines, “You don’t run my heart / you don’t run my
heart, so don’t you dare / You run my
heart my heart / you don’t run my heart, so don’t pretend to care / I’ve been
working on making it start / working on make it start again” and later in the
song Lewis belts out with a dramatic conviction, “This isn’t love/ This isn’t
love, I’m just a boy and you’re just a girl / You want to be the one to believe
it / Then be the one to believe it / I’m just a boy and you’re just a girl”.
While at times, Lewis
shows his age with a jaded perspective; on “I Don’t Care”, Lewis’s voice
quivers, “Let me know you’re innocent, and tell me about all the things you’ve
done / And talk about the parties, and the boys you got undone / I don’t care /
I don’t care / Long as you can dance me round the room while you lie to me”. The
track is one of Lewis’s most vocally convincing; Lewis switches from a quiver
over sparse guitar plucks with a bit of wash, to a more commanding croon over a
syrupy deep synth with piano and a drum machine that sounds like it is programmed
to hand jive, and then he chants, over all of the previous instrumentation plus
a chugging but crystalline guitar line. It is like hearing a rapper who is really
in the pocket of a beat, riding so close to the rhythm; the music and the
vocals are in such harmony and everything is right with the song. Luckily for
listeners, moments like “I Don’t Care” are not few and far between.
The album opens with “Golden Light” and its shimmering
synths awash in fuzz. The music fades away, giving over to a thumping bass drum
and what sounds like a melodic steel drum. Lewis sings with an echo, “I met you
first, I heard your voice on a telephone / and then again city street where you
walked alone / and when you come out of the dark I was waiting there”, and on the
chorus, “Some people say there’s a golden light, you’re the golden light,” with
a quick blip of a children’s chorus singing what sounds like, “A woo A woo”,
off the tale of “light”. Little sonic
moments like this are present everywhere on the album, like on “Patient”, at
about the middle point of the song it pauses to go into a short drum line solo.
Confess’s first
single, “Five Second”, is musically a tad simpler than the rest of the album
and is very soundtrack ready. The album is nearly a synthesis of all things
80s; a bouncy synth line over a two beat and while building to the chorus a
laser precise guitar cuts right through the track. Nearly every moment of the
song is worthy of a group dance montage. The chorus is simple, “Five seconds in
your heart/ straight to the heart/ I can’t get to your heart”, followed by a
Kyp Malone like shout of “There’s no way to get it all”. The song is a
conversation between a boy and girl, and like many of Twin Shadow’s songs, the
music bolsters the narrative and creates a thematic image. Writing songs that
do not so much tell a story but instead a vignette, a moment in time when all the
words of the song were true.
The album closes with “Be Mine Tonight” and a hidden track. The
crooned chorus, “Be mine tonight / you’re mine tonight / if you can’t go home”,
sits atop an elastic base line, a twinkling synth and a rustling. The song is
quite possibly the most optimistic moment on the album. Then after about three
minutes of silence comes the hidden track with its chiming keys, slippery synths
and handclaps which strip away the optimism and the listener is left with the
most confessional track. With the chorus “I’ve tried pleasure I’ve tried pain,
it’s always / I’ve tried holding you again, it’s always too much you and me /
we can learn to be still but we will always be broken”, stands at complete
opposition to the chorus of the former track. As if “Be Mine Tonight” was all a
lie. The juxtaposition of the two songs leaves the album open ended: what will
happen to our narrator next time? Will he get “Be Mine Tonight” or the hidden
track? Stay tuned for the next edition of Twin Shadow…This adds a bit of last
minute cinematic flair and anticipation.
If Confess was
released in the 80s, it would surely be an album still discussed today. There
is a level of confidence that was not present on Forget. Instead of translating that bravado into over compensation;
it becomes an artist who has fleshed out an identity. Any one song on the album
can encapsulate what Twin Shadow is about. Twin Shadow is an R&B artist
informed by 80s Synthpop and New Wave; much in the way that The Weeknd is an
R&B artist informed by Hip Hop and 90s slow jams soaked in Promethazine.
Though the scope may not be wide; the results are well executed and fully
formed.
Though the album is not a far stretch from the imagination
at work on Forget ; it does show
Lewis as a far more confident performer. This confidence produces what is a
very meticulous sounding record without sounding over worked. The lyrical
simplicity evens out the complex and lush instrumentation. Lewis’s 80s Retromania
strengthens the cinematic field of the work, freezing a moment passed within
its own bio dome.
4.5
Twin Shadow - Five Seconds
Also check out Retromania: Pop Culture's Addiction to Its Own Past by Simon Reynolds
Twin Shadow - Five Seconds
Also check out Retromania: Pop Culture's Addiction to Its Own Past by Simon Reynolds
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