Preface: Much of current Indie music, and Popular Culture,
is an act of self-referentialism, mining the crates and stacks of the past to
create a modern product. Simon Reynolds in his 2011 book gives this phenomenon
a name, Retromania which also serves as the title of the book. This practice,
however, is nothing new to music. In 1963 The Kingsmen released a cover of
Richard Barry’s 1955 “Louie Louie”; the song was a #1 hit for the band and
arguably started the Garage Rock movement. Garage Rock as a genre is dedicated
to a lo-fi recreation of 1950s Rock n’ Roll, Doo-Wop, Soul and Blues. Modern progenitors
of the genre, like Jay Reatard, lean a bit more towards early Punk, which
itself is an offspring of Garage Rock or Proto-Punk.
Popular culture revisiting the past comes in waves; in the
early 00s it was a revitalization of Classic Rock complete with reissues of
classic albums, reunion tours and a slew of new artists, like Wolfmother and
Kings of Leon, who grew up on the staples of Classic Rock radio: Hard, Arena
and Southern Rock. And of course there was the invasion of the The bands, like
The White Stripes and The Walkmen, who mined the annals of Rock n’ Roll and
Garage Rock. Newer acts, like Girls and Wavves, continue this building backwards,
adding Surf Rock to the repertoire; while groups, like Best Coast and Dum Dum
Girls, call to mind girl groups of the 50s and 60s.
This discussion brings us to the present landscape of Indie
music and its fascination with the 80s supported by acts, like Twin Shadow and
Wild Nothing; a decade just 30 years removed, but one that was vastly over
mined earlier in the 00s with the popularity of VH1’s I Love the 80’s and 80’s theme parties becoming a mode du jour. The
internet of course plays a large role in retromania as it allows people to
forgo physical artifacts of the past and easily visit decades gone by digitally
through television and cartoon shows, movies and music. This leads to a growing
number being without a generation as the sign posts of one are absorbed and appropriated
by another. This could lead to a black hole in Popular Culture wherein the
gravity of the past pulls at the edges of the current fabric leading to what
Reynolds views as a “death knell for any originality”.
Twin Shadow’s sophomore album Confess, much like its predecessor Forget, could unarguably have been released in the 80s, sitting
alongside Synthpop forefathers and New Wavers. The bands sole member, George
Lewis Jr., displays a genuineness in his presentation and production, gathering
equal parts of Gary Numan in a dedication to the simplicity of a pop song and
the synthesizer, dance inducing beats via Soft Cell, a deep emotionalism akin
to Depeche Mode and at times the tone of his voice and phrasing is reminiscent
of Morrissey. The finished product, again much like his debut, is a rich ode to
the time period for which Lewis grew up.